Pricing, product quality, brand reputation. These are just some of the things that can affect your store’s sales performance. However, experience has taught us that lighting plays a huge part in consumer behaviour and has a big influence on whether a product is purchased from your store.
Mondolux have provided 5 essential steps for lighting design in a retail store, aimed at maximising product engagement.
In the early stages of designing a retail store, it is essential to analyse the design and architecture of the store layout. This allows you to understand the optimal locations for light fixtures, thus Illuminating the entire shop floor accurately and efficiently. During this analysis phase, consider the following:
Where are the main products displayed in stores? What is the primary focal point of the store?
Your store’s lighting design should aim to create a unique lighting concept that matches your brand identity and products.
Your retail store should be aesthetically engaging and emphasise the brand’s character. Don’t be afraid to be unique and don’t waiver from your visionary brand details, but be sure to do this in an efficient and product-focused method.
Checking every small detail of your retail store is vital to achieve the optimum outcome for your lighting design.
A primary condition to consider is natural lighting. Stores located on the street will benefit most from natural sunlight, particularly if the storefront is facing North. However, relying solely on natural light will lead to difficulties caused by the seasons and the weather. To counteract any negative effects and be adaptable to the conditions, lighting designs need to consider both the interior and exterior of the store.
Your desires cannot always be achieved. They may not fit your budget, store layout or location. Sometimes, facing reality and adapting your lighting design is the optimal solution. Consider the following:
Retail stores and their employees can advise customers, assist them and answer any questions that they may have. This helps to improve the consumer experience.
Mondolux prides itself on offering the same service that you would expect from a retail store. We know the lighting industry inside out. We can provide advice that is tailored to your store, find solutions that adapt to your conditions and create designs that showcase your products and brand identity to its fullest potential.
Lighting solutions is Mondolux’s core service, but our client engagement and desire to understand your business sets us apart. Taking time to learn about your brand identity, products and store layout ensures we can create a lighting solution focused on your core service; to make money.
Article written by Nari Lee | Aglo Systems Lighting Design Manager
To find out more about our products, services or how we can help you find your best lighting solution, talk to us today.
Mondolux, Continually improving your lighting experience.